Discovering an artist before they hit mainstream success is exciting – you get to watch their journey unfold, support their growth, and even invest in their early work before it skyrockets in value. But how do you identify an emerging artist with the potential to become the next big name? Whether you’re a collector, investor, or simply a fan of the arts, here are my key strategies to spot up-and-coming talent as well as ways to support them along the way.
1. Follow Local and Online Art Communities
One of the best ways to find emerging artists is by immersing yourself in the art world. Attend local gallery shows, art fairs, and student exhibitions, where many young and undiscovered talents showcase their work. Online platforms like Instagram, Behance, and DeviantArt also serve as hubs for emerging artists to display their creations.
Look for artists who are consistently producing and refining their style. A strong, evolving body of work often signals dedication and growth – two factors that can lead to long-term success.
2. Observe Artistic Consistency and Evolution
Artists who develop a recognizable style or voice tend to stand out. While experimenting is natural, those who maintain a cohesive aesthetic and vision are more likely to build a strong personal brand.
At the same time, growth is important. Pay attention to how an artist improves their techniques, expands their subject matter, or explores new mediums. Artists who challenge themselves creatively tend to gain more recognition over time.
3. Watch for Industry Recognition and Collaborations
Even before artists reach mainstream fame, they often gain recognition within art communities. Keep an eye on:
- Emerging artist awards and grants
- Features in independent magazines, blogs, or social media pages dedicated to new talent
- Invitations to participate in group exhibitions or collaborations with established artists
When other industry professionals start noticing an artist, it’s a strong sign that they’re on the rise.
4. Engage with Art Schools and Residencies
Art schools, universities, and artist residencies are breeding grounds for new talent. Many future-famous artists start their careers in these spaces before gaining widespread recognition.
Attend student showcases, graduation exhibitions, or open studio events at art institutions. Some residency programs also host public exhibitions, offering a chance to see emerging artists before they enter the mainstream.
5. Consider Their Engagement and Following
While social media isn’t the only indicator of an artist’s potential, it can provide insight into their reach and influence. Artists who build a dedicated audience—whether through Instagram, TikTok, or digital marketplaces like Etsy—are often well-positioned for growth.
Look for artists who engage meaningfully with their followers, consistently share new work, and demonstrate passion for their craft. A strong online presence can help propel an artist’s career.
6. Support Early and Stay Connected
Once you’ve identified an artist with potential, supporting them early can make a huge difference in their success. Here’s how you can help:
- Purchase their work before prices increase
- Share their art on social media to boost visibility
- Attend their exhibitions and engage with their work
- Fund their projects through platforms like Patreon or Kickstarter
Discovering an artist early is not just about being ahead of the trend—it’s about contributing to their journey and helping shape the future of the art world. Stay curious, explore new voices, and support creative talent as they rise.